Best SEO Plugins for WordPress Website: Free vs Premium Features in 2025

Rank Math is a powerful free SEO plugin designed to optimize the Divi websites. It provides a range of free features that simplify SEO management, making it easier to optimize content and improve rankings. With its user-friendly interface, Rank Math helps website owners implement SEO strategies effortlessly.

• Unlimited Focus Keywords: No limit on the number of keywords per post (suggested up to 5 for accuracy).
• Advanced SEO Analysis Tool: 40-point SEO audit report inside WordPress dashboard.
• Google Search Console Integration: Directly fetch keyword ranking and indexing stats into your WordPress dashboard.
• Sitemap Generator: Create XML sitemaps including images, posts, categories.
• Schema Markup (Basic): Supports article, event, product, recipe, and more.
• Local SEO Settings: Add business information for better local search rankings.
• 404 Monitor: See and fix broken pages visitors hit.
• Redirection Manager: Create and manage 301, 302, 307 redirects.
• Role Manager: Control who can access SEO settings (good for teams).
• Image SEO: Auto-add alt tags and title attributes to images.
• Breadcrumbs: Add SEO-friendly breadcrumbs.

• Advanced Schema Generator: Build custom schema templates.
• Google Analytics Integration: View traffic and page stats inside WordPress.
• Rank Tracker: Track how your keywords perform over time.
• Advanced WooCommerce SEO: Optimize product pages with extra metadata.
• News SEO: Create Google News sitemaps for news websites.
• Video SEO: Special XML sitemaps for video content.
• Google Trends Integration: Research trending keywords inside WordPress.
• Custom Keyword Tracking (50+ Keywords): Monitor custom keywords’ rankings.
• Client Management: Perfect for agencies managing multiple websites.
• 24/7 Priority Support: Faster help.

Yoast SEO is a popular free SEO plugin that helps Divi users improve their website’s visibility. It offers free features that guide users in optimizing their content for better rankings. With its structured approach, Yoast makes SEO more accessible, even for beginners looking to enhance their website’s performance.

• Keyword Optimization (1 keyword): Analyze if the focus keyword appears in titles, headings, and content.
• SEO Analysis: Gives real-time feedback on improvements needed (like missing meta descriptions, low keyword density).
• Readability Analysis: Checks sentence length, passive voice, subheading use, and readability score (Flesch Reading Ease).
• Canonical URLs: Prevent duplicate content issues by setting canonical tags automatically.
• XML Sitemap Creation: Auto-generates sitemaps for posts, pages, categories, and tags.
• Google Preview: Shows how your page will look on Google’s search results.
• Schema Markup (Basic): Adds basic structured data (like “Article” or “WebPage”) automatically.
• Breadcrumbs: Set up breadcrumb navigation for better UX and SEO (theme support needed).
• Robots.txt and .htaccess Editor: Manage crawling rules (advanced users only).
• Cornerstone Content: Mark your most important content and get suggestions to optimize them.

• Multiple Focus Keywords: Optimize your page for 2-5 related keywords at once.
• Internal Linking Suggestions: While writing, Yoast suggests links to your own relevant posts.
• Content Insights: Lists the 5 most used words in your text to match keyword targeting.
• Redirect Manager: Easily create 301, 302 redirects when URLs change.
• Orphaned Content Alerts: Warns if a post isn’t linked internally.
• Social Media Previews: See how your page appears when shared on Facebook or Twitter.
• 24/7 Customer Support: Priority email support.
• Yoast SEO Academy: Access to premium SEO training courses.
• Advanced Schema Control: Customize rich results appearance (e.g., FAQ, How-to).

All in One SEO is an effective free SEO plugin that provides essential tools for optimizing Divi websites. It comes with free features that allow users to improve their site’s search rankings without technical expertise. AIOSEO is an excellent choice for those looking for a simple yet powerful SEO solution.

• Title & Meta Tags Control: Set custom SEO titles and descriptions.
• Smart XML Sitemaps: Auto-generate sitemaps and notify search engines.
• Robots.txt Editor: Customize how search engines crawl your site.
• Basic Schema Markup: Add default structured data.
• Social Media Integration: Add Open Graph metadata and Twitter Cards.
• WooCommerce SEO (Basic): Optimize shop and product pages.
• Content Audit Checklist: Score your posts for SEO best practices.

• Advanced Schema (Rich Snippets): Auto-add or customize FAQ, product, review, course schema.
• Video SEO Sitemaps: Get your videos indexed faster.
• Local SEO Module: Optimize your business for Google Maps and local results.
• Redirect Manager: Easy 301, 302, 307 redirects + 404 error tracking.
• SEO Revisions /Change History: View SEO changes over time.
• Internal Link Assistant: Suggest related articles while editing.
• TruSEO Score: Advanced SEO scoring with suggestions for improvement.
• Priority Support: VIP email support.

SEOPress is a highly versatile free SEO plugin that offers powerful tools to optimize WordPress websites without complexity. It provides essential features like title and meta management, XML sitemaps, and social media integration, making it easy for users to boost their search rankings. SEOPress is an excellent choice for those who want a lightweight, efficient, and fully customizable SEO solution.

• Title & Meta Customization: Create custom meta titles and descriptions.
• XML & HTML Sitemaps: Build both human-readable and XML sitemaps.
• Schema Markup (Basic): Add structured data automatically (Article, Product, Recipe).
• Content Analysis: SEO checks for titles, keywords, image alt texts, headings.
• Social Media Integration: Add Facebook Open Graph and Twitter metadata.
• Google Analytics Integration: Add tracking without needing extra plugins.
• Breadcrumbs: Native breadcrumb support.
• 404 Error Monitoring: Identify and fix missing pages.
• WooCommerce SEO (Basic): Enhance product SEO.

• Advanced Structured Data Types: Customize schema for more specific needs (Event, Local Business, Job Posting).
• Video XML Sitemaps: Help Google index videos.
• Google News Sitemaps: Required for news websites.
• WooCommerce Advanced SEO: Adds structured data for eCommerce products.
• Redirections Module: Manage redirects easily inside WordPress.
• Backlinks Manager: Monitor who’s linking to your site.
• White Label Option: Remove SEOPress branding — perfect for agencies.
• Google Page Speed Insights Integration: Test and analyze site performance.
• Broken Link Checker: Identify and fix broken internal/external links.
• 24/7 Priority Support: Priority email support.

The SEO Framework is a fast, lightweight SEO plugin that provides an automated way to optimize WordPress websites. It focuses on simplicity, speed, and delivering high-quality SEO basics without overwhelming users. Ideal for beginners and advanced users alike, The SEO Framework is a great choice for those seeking a reliable and efficient SEO solution with minimal setup.

• Fully Automated SEO Titles /Meta Descriptions: AI-powered metadata generation.
• Open Graph and Twitter Card Meta Tags: Supports beautiful social sharing previews.
• Sitemap Generation: Automatically generates XML sitemaps.
• Canonical URLs: Helps avoid duplicate content.
• Comment Caching: Boosts site speed.
• SEO Bar Color Indicators: Visual indicators (green-yellow-red) on each post showing SEO health.

• Local SEO Support: Enhanced local business SEO (Address, Business Hours, Maps integration).
• AMP Support: Compatibility with AMP (Accelerated Mobile Pages) for faster loading.
• Redirect Manager: Full control over redirections.
• Focus Keyword Targeting: Optimize each post for a particular keyword phrase.
• Incognito Mode: White-label mode (hide plugin branding).
• Priority Updates and Support: Faster help and regular updates.